As a plastic surgeon, a website is one of the most important things you should have. Most people looking for plastic surgeons start their search on the Internet, and therefore, having a website can be an excellent way of creating brand awareness. However, gone are the days when creating a website was all that was needed. These days, the competition is extremely high, and for your website to .+++get traffic, it has to stand out among thousands of other competing websites. As such, you will need to invest in Search Engine Optimization (SEO) Marketing. But what exactly is plastic surgery SEO marketing, and what does it entail?
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What Is Plastic Surgery SEO Marketing?
Plastic surgery SEO marketing has to do with the practice of improving the ranking or visibility of a website on major search engines, such as Google, Bing, and Yahoo. You can learn to do it on your own or hire an SEO practitioner to do it for you. If it is done properly, links to your website should appear on the first page of major search engines when people search for phrases related to the plastic surgical procedure your practice is known for.
SEO Tips for Cosmetic and Plastic Surgeons
If you have been working as a plastic surgeon for some time, you know how competitive your area of practice is. Therefore, getting your website to rank higher can be quite a daunting task. Some of the tips you can count on to move up the search engine results pages (SERPs) include:
Keep Your Website Updated With Fresh Content
Search engines generally love new, original content. Therefore, posting high-quality, unique content regularly is one of the most effective plastic surgery SEO marketing techniques. High-quality, unique, and informative content will naturally attract high-quality traffic to your site. When people interact with your content and share it with others, you will gain trust from major search engines, which will consequently improve your website’s ranking.
Make Use of Long-Tail Keywords
Although search engines have developed over the years, appropriate use of long-tail keywords is still necessary for helping them understand what your content is all about. However, you should not just add keywords without context. Indeed, the use of keywords should not be seen as a substitute for quality content. As such, in addition to creating top-quality content, you need to make intelligent use of long-tail keywords to make it easier for search engines to understand your content.
Make Your Site Mobile-Friendly
Most people access the Internet through their smartphones. Therefore, if your website’s design is not mobile-friendly, your website will offer a poor user experience. Unfortunately, this means that it will send negative signals to search engines, which might negatively affect its ranking on the major search engines. On the other hand, by making your website more mobile-friendly, you will improve the user experience of those accessing it using mobile devices, and this will have a positive impact on its ranking.
Make Use of Google Analytics and Search Console
Plastic Surgeons – Google Analytics and Google Search Console are important tools to have as a website owner. These tools will provide the data you need to know how your website is performing. This data will also enable you to know the areas you need to improve to get more traffic.
Frequently Asked Questions About Plastic Surgery SEO Marketing
How Much Do Professional SEO Services Cost?
Search engine optimization is a tough job. Therefore, as a professional plastic surgeon, it is not something you will want to spend your time on. This means that you will need to hire professional SEO services to keep your brand competitive. On average, the cost of professional SEO services ranges between $3000 and $7500 per month. However, the cost can be much higher depending on the size of your website and the SEO service provider you pick.
How Long Will It Take For My Website to See an Increase in Traffic From SEO
Unfortunately, plastic surgery SEO marketing does not bring overnight success. No matter how much work is done within a given time, change in ranking and traffic is most likely going to be painstakingly slow at the beginning. Every website’s growth in traffic is unique, but generally, it takes between 3 months to twelve months of SEO marketing to bear fruits, assuming that it is done correctly.
Should I Continue Paying for Professional SEO Services?
Search engine optimization is a continuous process. Therefore, ranking well is not the end. Indeed, search engines get updated all the time, and the updates they make affect ranking. Besides, your competitors are always creating new content and employing other SEO strategies, meaning that your website’s ranking will keep changing. Therefore, for you to keep your website highly ranked by different search engines, you will need to continue working with an SEO expert even after your SEO marketing goals have been achieved.