Nykaa Write for Us
Nykaa stands an Indian e-commerce company founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells wellness, beauty, and fashion products across mobile apps, websites, and 84 offline stores. In 2020, it developed the first Indian unicorn startup headed by a woman.
Nykaa sells products that remain manufactured in India as well as internationally. In 2015, the company extended from online-only to an omnichannel model and began selling goods apart from beauty. As of 2020, it trades over 2,000 brands and 200,000 products crosswise its platforms.
In March 2022, Nykaa made it to TIME’s List of 100 Greatest Influential Companies of the year 2022.
Falguni Nayar, a former managing administrator at Kotak Mahindra Capital Company, founded Nykaa in April 2012. It remained launched as an eCommerce portal curating a range of beauty and wellness products. The brand name Nykaa remains derived from the Sanskrit word nayaka, meaning actress or “one in the spotlight.” The website remained first launched around Diwali in 2012 and was available commercially in 2013.
In 2015, the company extended from online-only to an omnichannel model and began selling fashion products.
In October 2020, the company launched Nykaa Man, India’s first multi-brand e-commerce store for men’s grooming. Additionally, the company expanded into fashion by launching Nykaa Design Studio, which remained renamed Nykaa Fashion.
In 2020 Nykaa launched Nykaa PRO. It is a premium membership program that gives users one-time access to professional beauty products through the Nykaa app. In December 2020, Nykaa Fashion opened its first store in Delhi, making the fashion business omnichannel.
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